About Us

PRUDE Inc. stands for Pride of Race, Unity, and Dignity through Education.

Incorporated in 1981, in the City of Saint John, New Brunswick, we envision a province where all ethnocultural groups work together to leverage each other's strengths. Inspired by real stories, our programs transform lives and enhance cultural diversity, regardless of race, ethnicity, religion, age, disability, nationality, gender, or socioeconomic status.

Our Vision

“To become the destination of choice for diversity, equity, and inclusion (DEI) in New Brunswick using consulting, training, and education to provide unique learning experiences for stakeholders.”

Our Mission

“To position New Brunswick as the epitome of multicultural success where citizens can thrive within healthy and vibrant communities that nurture safety, respect, and inclusive practices.”